Facebook ads is a powerful platform that is easy to use. It is very versatile when used correctly and can be tailored for any campaign. When you’re getting started with Facebook ads, it can feel a little overwhelming because there’s just so much information out there on how best to get started, what strategies to use etc. If you enlist the help of a Facebook ads agency they can help in this area with strategic guidance and account setup.
Facebook advertising has the potential to make or break your business. That’s why you need to use all the best practices you can to ensure that your Facebook ads are supercharged and convert well for you. Here are some effective ways of working with Facebook ads:
1. Have a goal in mind
Always have a clear-cut, defined goal before you embark on your campaign. If it doesn’t meet this defined goal, don’t push it. Research studies show that campaigns with a goal succeed more often than those without.
2. Make your content count
If you’re taking the time to advertise on Facebook, make sure that the content is high quality and worth sharing with friends and family. The image is one of the most important things in any ad as it’s the first thing that people click on. It needs to be a good quality image with an eye-catching and attractive design. Facebook recommends using large, high-resolution images. Be sure to test different images on your ads – what looks great as a thumbnail size may not look so great when it is expanded.
3. Run multiple ads for the same audience
If you’re going to run a full-scale Facebook ad campaign, it’s recommended that you run multiple ads at the same time and test them against each other. This will ensure there is a variation in your results so you can choose the best performing ad.
4. Use Lookalike Audiences
Facebook’s Lookalike Audiences is one of the most powerful features. It allows you to advertise to people who are similar in their interests and demographics to customers that have already made a purchase from your store or interacted with your business online. Use this feature wisely as it can really grow your audience base quickly and be very effective for retargeting and brand awareness campaigns. Lookalike Audiences also allows you to collect insights on your audience so you are able to constantly refine and improve.
Facebook advertising is a great way to reach out to a diverse range of people. The audience that Facebook offers in terms of demographics, interests, education level etc is huge compared to most other networks. Use these strategies above and your Facebook campaign will be hitting the big time.