The brand name “FaceTime” can be generic if Apple is willing to release it to an alternative platform. Here in June 2021, Apple revealed that FaceTime will immediately move just a little outside iOS and MacOS devices, owned by a web browser-based system for video call platforms. After iOS 15 exits for iPhone and iPados new 15 out for iPad, Windows, and Android devices will be able to participate in FaceTime calls.
The limit of this new connectivity layer is large. Android and Windows users can join FaceTime calls in the web browser, as long as they have been invited by someone on Apple devices. Users on Apple devices will be able to make links that other people can knock to join the call. You will not be able to start facetime calls if you are a user of an Android or Windows device.
If you have relatives and / or friends who have been older and have participated in previous video calls, chances are you have heard them refer to the call as FaceTime. They will “FaceTime” you, just like their “Google” words on the internet to learn more about them, or put “band help” on their wounds.
Apple can dominate the world of video calls relatively easy. Allowing FaceTime calls to appear (through a link, in a very limited way) for Android and Windows users allow the brand to continue its reach outside iPhone users – more than those that have spread.
According to you how long before FaceTime becomes Jell-O, or a new flip phone (originally trademark by Motorola), or Linoleum (created by Frederick Walton in 1864, maybe the first trademark is legally in modern history in 1878), or app Apple’s store. Or maybe something of Apple want to avoid – and vice versa want to bring a facetime to the edge of the brand name everywhere, without seeing it legally used by the masses for their own products?