Google tries to ensure concerns in order to circumvent the privacy rules that it introduces in the place of third-party cookies in chrome. With the changes awaited next year, the company recently told fearful advertisers that this will be considered as the same techniques it imposing on others. “We will use these [Sandbox confidentiality] APIs for our own ads and measuring products like everyone else, and we will not build any returning home for ourselves,” said Jerry Jerry Dischler at the Google Marketing Live event Thursday, depending on digging.
As the reason has been transferred to targeted advertising practices, Google has launched a new roadmap for the confidentiality of the data it hopes that the advertising industry will adopt. One of the central changes it introduced is a shift of the mono-user user IDs to the cohort IDs, efficiently the anonymization data by targeting advertisements to larger groups of people (instead of individuals ) with similar interests. Google has already begun to test the federated learning of cohorts (Floc) on millions of chrome users. The wider the sandbox of privacy aligns with anti-monitoring initiatives of Apple and Mozilla (which blocks third-party cookies in Firefox by default).
The research giant believes that the rules will pose a broadband, legislators to consumers concerned with privacy to the advertising industry. Regulators concerned with Google’s google dominance in digital advertising have been punctuated on the changes. At the beginning of the year, the United Kingdom Market Authority opened a FLOC investigation to determine whether it “distorts competition”. In March, state antitrust clocks changed a major trial targeting Google to take into account the changes made to chrome advertising monitoring.
At the recent event, Google Dischler reiterated the position of the company against the advertising follow-up of people. “Third party cookies and other identifiers proposed that some in the industry advocate do not meet the growing expectations that consumers have consumers in terms of confidentiality. They will not defend itself to rapidly evolve regulatory restrictions; They simply can not be invoked in the long run, “he said.
Google’s latest statement has clearly targeted marketing specialists who use targeting tools. Advertisers and publishers have already introduced an alternative to the sandbox of confidentiality in the form of UNEFERME 2.0 ID. The open-source project built by several groups in the industry is based on email addresses and other information to create encrypted identifiers.
Registration of Public Sector Concerns, Digedia Notes that Google did not specify whether Chrome will be among the proprietary products it plans to collect individual level data. Marketing specialists are also impatient as Google can simply change your mind on kidnuts at a later date.