Yes, It is true that Benelli is indeed a Chinese Company. Benelli is a motorbike production and development company. Benelli is part of the Qianjiang group, with the headquarters of Wenling, Zhejiang province, China. The registered office for the company is located in Strada delle Fornace Vecchia, Sn. 61122 Pesaro (PU), Italy. However Benelli’s Benelli R&D centre, which is located within Pesaro, Italy, oversees the development and design of Benelli motorcycles. Around 250 miles from Shanghai in Wenling QJ’s modern manufacturing facility produces around 1200,000 vehicles each year. It can house more than 14,000 employees and is as big as the city!
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Benelli Company Details
| Headquarters | Pesaro, Italy |
| Industry | Motorcycle Manufacturing |
| Founded | 1911 |
| Founder | Teresa Benelli |
| Key Products | Motorcycles, Scooters, Accessories |
| Global Presence | Benelli is a global brand with sales in a variety of countries. |
| Market Focus | The company specializes in the production of two-wheelers and motorcycles. |
| Notable Models | Benelli TNT 300, Leoncino 500, TRK 502 |
| Parent Company | The company is owned by Qianjiang Group, a Chinese company |
| Innovation | Famous for mixing Italian style with Chinese ownership |
| Racing Heritage | Participated in a variety of racing events and championships |
| Technology Collaboration | Partnerships with companies to develop advanced features |
Benelli Company History
Benelli was founded in 1911 as a vehicle repair facility located in Pesaro, Italy. Teresa Benelli, a widow and mother of six, started Benelli Garage in 1911. Benelli Garage to give her six sons an income stream that would last for a long time. Basing their business on their love for motorbikes and their technical knowledge and experience, they began to offer an array of services for vehicles to creating their own two-wheeled wonders.
Since its inception around 1911, the well-known Italian motorcycle maker Benelli has left behind a legacy. Famous for its striking designs and top-quality racing, the company has a long and rich record of bold innovations and notable successes.
A Chinese automaker took control of Benelli in 2005. In December of that year, the Qianjiang Group–which was well-known for its willingness to make long-term investments–purchased Benelli.
Operations/Services
Benelli focused in research and development during its new owner, and produced top-of-the-line, technologically advanced models. This is why both the TRK 502 as well as Leoncino 500 were successfully launched in 2017, indicating the brand’s return to global prominence. It’s remarkable that the TRK 502 rose into the top spot in the Italian market very quickly.
Conclusion
Established in 1911, Benelli is an established and well-known motorcycle manufacturer in Italy for over 100 years. Benelli has remained in business through crisis like conflict, ownership shifts, economic downturns across the globe and changing market conditions. Chinese business Qianjiang Group is the owner. Qianjiang Group is the owner of the company.
